About us — MYC

Make your
change.

MYC (Make Your Change) is more than just a name to us. It is an abbreviation of my late father-in-law's name — a gentleman who played a massive part in our close-knit family and whose influence still inspires us all every single day.

Seen at

HYROX LondonSunday LeaguePadel OpenParkrun5-a-side

01 / Our story

Strength.
Resilience.
Progress.

In his honour, we set out to build a brand that reflects the values he stood for: strength, resilience, and always striving to be better. We believe the smallest details can make the biggest difference — whether you're training in the gym, competing on the field, or chasing personal goals, everything starts from the ground up.

MYC co-owners Adam Griffiths and Matthew Vaughan at the HYROX Cardiff finish line, both in MYC kit and MYC socks — Adam & Matt — HYROX Cardiff · 1:08:34

02 / The founder

Where Make
Your Change
began.

For me, MYC – Make Your Change – has a deeply personal meaning.

Growing up, football was everything to me, and I was fortunate enough to play at a high level with West Bromwich Albion. But as life moved on, I lost my way for a period. It was during that time I realised that no matter where you are in life, you always have the power to make a change. That belief became the foundation of MYC.

Creating this brand has never been just about sportswear. It’s about inspiring people to push themselves, embrace challenges and become the best version of themselves, whether that’s in sport, fitness or everyday life.

Having Matt join me as co-owner has made the journey even more special. We’ve been friends since we were nine years old, and we’ve always shared the same drive to improve. We’re both active, love training, and never shy away from a challenge, so building MYC together feels like a natural fit.

Our goal is simple: to build a performance brand that athletes trust and a community that lives by the Make Your Change mindset every single day.

Thank you for being part of our journey. We’re only just getting started.

Adam GriffithsCo-Owner | MYC Performance ⚡️

03 / The co-owner

Why I became
a co-owner
of MYC.

For me, MYC was never just another business opportunity—it was a brand I genuinely believed in.

Exceptional brands are built on exceptional products.

I’ve spent over 15 years building and growing successful businesses, and throughout that time I’ve learned one thing above all else: exceptional brands are built on exceptional products. No amount of marketing can replace genuine quality, and that’s something I never compromise on.

Having known Adam for many years, I naturally found myself offering advice as he developed MYC. As the business grew, so did my involvement. The more I saw behind the scenes, the more I realised this wasn’t simply another sports brand with a good idea—it had the foundations to become something much bigger.

As someone who has spent over 25 seasons playing semi-professional football, competes in HYROX, plays padel regularly and leads an active lifestyle, I put products through real-world use. When I started wearing the MYC range myself, I immediately appreciated the quality, comfort and premium aesthetic.

Whether it was our Grip Socks or Runner Socks, every product reflected the same attention to detail and commitment to performance. They weren’t products I was recommending because I was involved—they were products I genuinely enjoyed using before becoming a co-owner.

What ultimately convinced me was the feedback from our customers. Seeing athletes from football, running, HYROX, padel and many other sports consistently praise the comfort, performance and quality of our products confirmed what I already believed: we had something special.

Becoming a co-owner wasn’t a difficult decision—it was simply the natural next step.

Today, my focus is on helping build MYC into one of the UK’s leading performance sports brands. We don’t just want to create products that look great; we want to create products that athletes trust every time they train, compete or perform. Every decision we make is driven by quality, innovation and a commitment to helping people become the best version of themselves.

For me, Make Your Change is more than our slogan. It’s a mindset. It’s about striving to improve, embracing challenges and never settling for average—whether that’s in sport, business or everyday life.

Thank you for being part of our journey. We’re only just getting started.

Matthew VaughanCo-Owner | MYC Performance

04 / What we stand for

Three words
we build by.

Values you can feel underfoot

Strength

Structure where it matters — arch compression, a firm cuff, a locked-in hold. A sock built to support the work, not just survive it.

Resilience

High-tenacity yarns and a knit that keeps its shape — wash after wash, match after match. Built to be worn hard.

Progress

Always striving to be better. Every run improves on the last — it's the standard he set, and the promise in the name.

05 / Why "Make Your Change"?

Because change
starts with action.

Change the way you train. Change the way you perform. Change the outcome.

Every pair of MYC socks is built for that edge — the stability, support and confidence to push harder and go further.

06 / Our mission

More than
Just socks.

We're here to inspire athletes, gym-goers and everyday movers to make their change — big or small — and chase progress every single day.

Grip technology keeps your feet stable. Premium materials bring comfort, breathability and lasting performance. And this is just the beginning — we're growing, we're learning, and we're here to support every step of your journey.

Explore the technology

07 / The range